Where it began
Bringing together AI
and industrial expertise
Built for hyperscale infrastructure
Jim Gao spent over a decade designing and optimizing Google's data center infrastructure, leading initiatives to improve energy efficiency, operational performance, and control of mission-critical cooling systems.
World-class AI research
Veda Panneershelvam was a key engineer behind AlphaGo at Google DeepMind, helping build one of the world's most influential reinforcement learning systems and advancing the field of AI.
Industrial control expertise
Katie Hoffman spent over a decade designing and deploying industrial control systems, bringing deep expertise in automation, controls engineering, and the operational knowledge required to deploy AI in production.
Meet the people
Leadership team
Jim Gao
Co-Founder and Chief Executive Officer
Veda Panneershelvam
Co-Founder and Chief Technology Officer
Katie Hoffman
Co-Founder, President, and Chief Operating Officer
Christopher Vause
Chief Product Officer
David Harrison
Chief Financial Officer
Heather Lo Gullo
Head of Business and People Operations
Parker Reed
VP of Legal
Torbjorn Svensson
VP of Sales
Tim Cheadle
VP of Engineering
Kenzo Spaulding
Director of Infrastructure Engineering
Michael Sweeney
AI Factory Architect
Chadwick Thresher
Director of Cyber Enablement
Phaidra is pronounced like /ˈfɛdrə/ (or Feydra )
The original term, Phaedra, is of Greek origin and means "bright" or "to shine". We changed the spelling to include AI, as we supplement human expertise with AI-driven operational intelligence.
Logo-meaning
Our logomark is based on industrial controls, as it uses buttons and sliders to create the mark. While it may relate to old school technology, it's a symbol of innovation in mission critical facilities today.
The pattern "DOT, DASH, DOT, DOT", is Morse code for "AI". As morse code is translated by humans, so is our AI. Our team has mastered the complex understanding of industrial cooling systems and are able to translate through a technology we can use to improve plant stability, energy efficiency and sustainability.
Backed by
Our investors
.png){kind=small}
